Wholesalecrafts.com™, software industry leader in the wholesale trade realm, introduced this week...Read More
Category: Show Business
Since the financial collapse of October 2008, artists no doubt have been more challenged to sell their work than any time since the Great Depression. The recent financial collapse was a low blow to all businesses, but was particularly damaging to the business of selling art. Unfortunately, this happened in combination with the first wave of aging boomers deciding to downsize. Many of these boomers are moving into smaller dwellings, while others are ridding themselves of their acquired possessions from the last four decades. These factors alone would bring the sales of art objects to an all-time low, but add the lethal punch of the annihilation of the middle class. This is the demographic that has carried the United States economy for the past 40 years, and with its demise comes dismal art sales, mostly because consumers have been forced to shift their spending away from art purchases to pay for basic necessities. Many “middle-class individuals” are more concerned with hanging on to their home or putting food on the table, paying for healthcare or funding a retirement plan. All of these priorities trump buying art for the home or personal adornment.
There is nothing more you could do to add power and punch to your merchandising scheme for increasing sales than to use a point of purchase (POP) display. I can guarantee that using this merchandising method will increase your sales, for retail and particularly for wholesale. The POP is an unpaid and silent salesperson that gets your customers to notice your products. A well-designed display and engaging graphics will tell your story and help give you brand recognition better than any method I know. Plus, customers will buy more when they buy from a POP. This is particularly true with items that need to be explained or demonstrated for the customers to “get it!” Point of purchase displays are not right for all types of merchandise. But, generally, lower-end items, such as cards, soap, mugs, and toys, will fly out of your booth or the stores you sell to.Read More
Since the financial collapse of October 2008, artists no doubt have been more challenged to sell their work than any time since the Great Depression. The recent financial collapse was a low blow to all businesses, but was particularly damaging to the business of selling art.Read More
Did you ever notice when you are at a show or any sales event there is always one person who seems to get most of the business? That individual who has “gravity” and pulls people into their space while people line up to buy? With the right kind of thinking, that could be you.
Selling at shows or in galleries revolves around three things:
• Impeccably crafted, creative and innovative products designed to be “on trend” and developed to fill customers’ needs sell well…
• You must be a good salesperson to make the most out of any sales venue…
• Creating displays that capture the customer’s attention, draw them into your space and sell your work is the objective…
Once a customer holds something in their hands, they are four times more likely to buy it.
Many times it is the sign that gets them to stop and take notice, and then to interact with the product. This is the key. To convince passersby to look more closely, or better yet to pick it up! When used in retailing, signs are often referred to as “silent salesmen.”Read More
Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor shows, I frequently see someone who has meticulously crafted their work and gone to great efforts to build a fantastic display, but has omitted a floor covering. Usually when I tell someone during an evaluation that they need a floor covering, they say, “I have one, I just didn’t bring it.” This is a terrible error and no place to cut corners if you want to make the most out of a merchandising opportunity. The floor is so important that it should not be an afterthought or an element to be overlooked altogether.Read More
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