Category: Insight

12 Digital Truths

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Throughout 2014, it became apparent that social media is NOT just for socializing. Though it’s true that cute cat videos still rule YouTube—and hashtags are more prevalent than actual hash being served at a diner—the role of social media has become a must-have tool in an artisan’s or retailer’s bag of tricks. 

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Bold and Brilliant – Top artists discuss why you can’t afford to ignore metal clay – both financially and creatively.

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Lis-el Crowley, who is both an artist and a gallery proprietor, expresses a very interesting vantage point. “I have owned and operated a retail gallery since 2005, and metal clay jewelry has been one of my biggest sellers. The story behind a piece is so important when selling. Metal clay has a story to tell. If a retailer is educated and invested in that story, she is sure to see the positive impact on her sales,” Crowley forecasts.

 

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One Huge Reason I Will Never Shop at Wal-Mart Again. No, Seriously…

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I need to make a confession… and, well, an apology. I shopped at Wal-Mart. I did. I never shop at Wal-Mart. I despise everything about walking into a Wal-Mart. But on Sunday, I shopped at Wal-Mart.

Within three minutes of walking through the cold and un-welcoming doors, I was so rudely reminded of why it had been over two years since I last stepped foot into one of these stores. The next 42 minutes in-store is time that, unfortunately, my seven year old son and I will never get back.

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Insight Submissions

INSIGHT allows artists to share their business insights with fellow craftspeople in the same genre. For information on submitting your own tips and photograph, click the “read more” button.

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Start Wholesaling in June!

Start Wholesaling in June!

Expert advice from Diane Sulg of CRAFT will get you started in wholesaling the right way.

 

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