Author: Stephanie Hintz

6 Hot Tips on Selling Locally

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If you want to be successful as an artist, don’t overlook your local market. The place you live can be a veritable treasure trove of opportunities, for two big reasons; number one, you know the area, so you aren’t starting from scratch in terms of networking contacts and number two, you are only competing with other local and regional artists and not the tens of thousands of other artists vying for buyers in the online realm.

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Capture the “It” Factor

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The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or daughter to sell their wares on market day!

Today, craftspeople—especially fabric artists and jewelers—want to use models in their crafts photography. Certainly, a model wearing a scarf is more interesting than a photo of the scarf lying on a table. However, there are lots of pitfalls when photographing models. 

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