Author: Stephanie Hintz

Capture the “It” Factor

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The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or daughter to sell their wares on market day!

Today, craftspeople—especially fabric artists and jewelers—want to use models in their crafts photography. Certainly, a model wearing a scarf is more interesting than a photo of the scarf lying on a table. However, there are lots of pitfalls when photographing models. 

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12 Digital Truths

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Throughout 2014, it became apparent that social media is NOT just for socializing. Though it’s true that cute cat videos still rule YouTube—and hashtags are more prevalent than actual hash being served at a diner—the role of social media has become a must-have tool in an artisan’s or retailer’s bag of tricks. 

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Time to Change

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Q. I have been working full-time as a graphic art designer. I do my crafting whenever I have a spare moment. My employer is going to be downsizing his business. Should I seek another graphic art position, or should I “bite the bullet” and commit to doing my craft full-time? I have savings. What is your advice for crossing over from amateur to professional?

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