Q: As a jewelry artist, I’m finding our market saturated at shows. What are some things I can do to stand out from the crowd? -Evelyn via e-mail We all want to be a part of the crowd and at the same ...
Q: At the last show I attended, I did not have a booth assistant. Obviously I had to eat at some point in the day, but I know show manners suggest it isn′t appropriate to eat while at your booth. ...
Q: After I get all my display furniture and product set up in my booth there’s not much room for me—help! A. This is a common problem and the solution you choose will be very important to your selling success. The way ...
Q: How should I dress for various shows? I don’t want to be overdressed, but at the same time I’ve seen exhibitors underdressed for higher-end shows. Is there a standard I should follow? I think our standard should be to dress ...
Q: We have been creating fused-glass jewelry for the past 3½ years and sales have been excellent (in fact, much better than we ever dreamed). Now we are considering expansion, which would require hiring help for the sawing, grinding and finishing. My ...
Q: How can I protect my trademark or my “brand?” I have been using a name for my business and website and found that someone else is using the same phrase. I contacted an attorney and was told that it ...
Q: I overheard a conversation the other day, and it intrigued me. They were talking about designing jewelry for a company, eliminating the need for doing art fairs. I make one-of-a-kind pieces of jewelry and love the creative side, but the selling side, not so much ...
Q: Life and self-employment are filled with unexpected personal medical and family emergencies. As I run my small crafts business, how can I prepare for those times when, because of possible poor health, hospitalization, or my assistance with a loved ...
Q: With gasoline prices rising so substantially in recent months, my transportation expenses for attending shows and fairs this summer and fall will be exceeding what I had projected in my 2011 operating budget at the beginning of the year. ...
Q: Last year, I took my jewelry products to a couple of outdoor shows for the first time. The jewelry, I feel, is of good quality and priced accordingly, but I didn’t have too many people stopping to look. Many ...
