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    Home/Columns/Page 2

    Capture the “It” Factor

    by : Stephanie Hintz
    April 5, 2016
    in : Hands-on Photography
    0
    Capture the “It” Factor

    The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were ...

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    Handmade Business

    Should I Hire an Artist’s Representative?

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    0
    Should I Hire an Artist’s Representative?

    Q: I’ve had my wood-carving business for a number of years, and now I am ready to get my work into more galleries and shops. However, I’m not sure that I have the time and experience necessary to do this. ...

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    Handmade Business

    Is Expensive Packaging Necessary?

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    1
    Is Expensive Packaging Necessary?

    Q: When packaging up a purchase, I use cheap plastic bags. However, I’ve noticed other artists using the more expensive craft paper bags, bags with their brand name embossed on the front or even cloth bags with their names printed ...

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    Handmade Business

    Perceived Value Pricing

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    1
    Perceived Value Pricing

    Q: I’ve heard that if I price my work higher, buyers will think it is worth more and are more likely to buy it. Is this true in the world of crafts? On the one hand, I don’t want to ...

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    How to Stand Out from the Crowd

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    1
    How to Stand Out from the Crowd

    Q: As a jewelry artist, I’m finding our market saturated at shows. What are some things I can do to stand out from the crowd? -Evelyn via e-mail We all want to be a part of the crowd and at the same ...

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    Handmade Business

    Eating at Your Booth

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    0
    Eating at Your Booth

    Q: At the last show I attended, I did not have a booth assistant. Obviously I had to eat at some point in the day, but I know show manners suggest it isn′t appropriate to eat while at your booth. ...

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    Handmade Business

    How to Arrange Your Booth

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    1
    How to Arrange Your Booth

    Q: After I get all my display furniture and product set up in my booth there’s not much room for me—help! A. This is a common problem and the solution you choose will be very important to your selling success. The way ...

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    How Should I Dress?

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    0
    How Should I Dress?

    Q: How should I dress for various shows? I don’t want to be overdressed, but at the same time I’ve seen exhibitors underdressed for higher-end shows. Is there a standard I should follow? I think our standard should be to dress ...

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    How Do You Find, Hire, and Pay Employees?

    by : Handmade Business
    June 29, 2015
    in : Columns , Just Ask
    0
    How Do You Find, Hire, and Pay Employees?

    Q: We have been creating fused-glass jewelry for the past 3½ years and sales have been excellent (in fact, much better than we ever dreamed). Now we are considering expansion, which would require hiring help for the sawing, grinding and finishing. My ...

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    Handmade Business

    How Can I Protect My Trademark or Brand?

    by : Handmade Business
    June 24, 2015
    in : Columns , Just Ask
    0
    How Can I Protect My Trademark or Brand?

    Q: How can I protect my trademark or my “brand?” I have been using a name for my business and website and found that someone else is using the same phrase. I contacted an attorney and was told that it ...

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