A pop-up shop can be a really exciting way to drum up buzz for your handmade business, and it...Read More
Category: Displays and Design
Q: I own a gallery/unique gift shop. Friends say I should get the word out by hosting an open...Read More
by Patrice Lewis A critical but unexamined aspect of successful sales at a craft show is the...Read More
Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor shows, I frequently see someone who has meticulously crafted their work and gone to great efforts to build a fantastic display, but has omitted a floor covering. Usually when I tell someone during an evaluation that they need a floor covering, they say, “I have one, I just didn’t bring it.” This is a terrible error and no place to cut corners if you want to make the most out of a merchandising opportunity. The floor is so important that it should not be an afterthought or an element to be overlooked altogether.Read More
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