How Four Handmade Goods Store Owners Turned the Passion into Profits
By Corey Ferreira/Shopify
Ecommerce has revolutionized how artisans and makers sell their handmade items. It has become increasingly easier for creative DIY entrepreneurs to build and grow a handmade goods business, from scratch, online. Still, as creatives and makers, it’s easy to forget about the business-side of, well, your business! Merchants that create their own products by hand are much more invested in their product. They pour their heart, soul and energy into each and every item they produce.
Some artisans might not see the business opportunity or the opportunity to make a living or side-income from their passion. While others, see the opportunity to build a real brand from their creations, not just selling one-off products. I recently had the chance to talk with four handmade goods merchants: Coralie, who sells handmade jewelry at Coralie Reiter Jewelry, Robin, who sells modern leather goods at Fitzy, and Valerie, who sells leather goods with her husband Geoffrey at Walnut Studiolo. I asked them about their passion, how they turned their passion into an online store, and how they managed the marketing and business side of their company, all while creating their products by hand.