By CraftMaker Pro

Are you wondering why you’re not getting enough customers? Maybe you’re not researching your target market. It’s absolutely no secret that the success of a handmade business rests on having customers. If you want to get customers you have to identify them. If you want to promote your handmade goods to them you need to understand these people. The method of finding and understanding your customer is actually achieved by means of marketing segmentation.

With no segmentation, marketing to your customer takes a great deal of time, cash, and work. Whenever you make the effort to effectively recognize and segment the customer, it’ll help you concentrate your advertising and marketing initiatives towards driving the best messaging to the ideal individual at the correct time.