Q: I attend a lot of shows each year, and it never fails—I always have at least one person visit...Read More
Q: Going to a trade show or a wholesalers’ show is great for networking, but you are on display...Read More
Q: I’m a newbie to the world of shows, and I feel like I’m prepared as far as what to bring for supplies, but are there instances that come up unexpectedly that I may not be ready for?
A: I assume you have a comprehensive checklist of supplies to bring to a show. It can be helpful to organize this by their function; this will assure you have the tools you need.
Q: I’m a clay artist and I try to demonstrate my work when I exhibit at shows because it seems to create interest in my work and it draws people into my booth. Another exhibitor pulled me aside recently and told me my appearance with clay on my hands and clothes was a turnoff to potential clientele. I don’t wear my best outfits because I feel jeans and a plain shirt are appropriate for my work. Do you think I should skip the demonstrating so I can dress nicer?
A: How about doing both? I think demonstrating can be a good thing and that messy usually isn’t good.Read More
Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor shows, I frequently see someone who has meticulously crafted their work and gone to great efforts to build a fantastic display, but has omitted a floor covering. Usually when I tell someone during an evaluation that they need a floor covering, they say, “I have one, I just didn’t bring it.” This is a terrible error and no place to cut corners if you want to make the most out of a merchandising opportunity. The floor is so important that it should not be an afterthought or an element to be overlooked altogether.Read More