Nearly 170,000 fans and 21 million YouTube video views are numbers usually reserved for major corporations or famous musicians with millions of advertising dollars at their disposal. Sarah Takacs, the driving force behind SoCraftastic is neither. She is, however, widely known for her fun and personable “how-to” instructional craft videos on YouTube. With an incredibly loyal fan base and plans to form partnerships for future growth, it’s safe to say that Sarah is here to stay as she brings a fresh take on crafts to a whole new generation of crafts people. Here, TCR asks for her secrets to internet stardom in the crafts world. 

More than a million viewers tune in weekly to watch “Rough Cut, Woodworking with Tommy Mac,” a production of WGBH Boston, distributed by American Public Television. The how-to series is helmed by Tommy MacDonald, an amiable, knowledgeable, plainspoken man who is at home in his workshop, as well as in corporate offices and executive boardrooms around the nation. It is his ability to be a down-to-earth craftsman, as well as a producer of television and social media content, which distinguishes MacDonald from many of his peers. He doesn’t shy away from new challenges or risk-taking opportunities. Rather, it’s quite the opposite: He never allows an unfamiliar invitation to cause him to fade into the woodwork!