By Charlie Cummings Hopefully you haven’t already learned this the hard way, but you can’t afford to do a shoddy job on packaging ceramics for shipping. Early on in his career, Charlie Cummings, artist and proprietor of Charlie Cummings Gallery (...
By CraftMaker Pro Are you wondering why you’re not getting enough customers? Maybe you’re not researching your target market. It’s absolutely no secret that the success of a handmade business rests on having customers. If you want to ...
By Christine Schinagl Recently, I’ve seen more and more Cutting for Business readers making the switch from selling on social media and marketplaces to selling on their own websites! If you take a look at my recommended path for craft sellers, ...
By Sara Jane Case/Honeybook In the world of creative entrepreneurs and small business owners, the most trending topics currently are “self-care” and “work-life balance.” One of the main complaints of my clients is that of exhaustion and burnout due to the ...
By Mei Pak of Creative Hive Co. You’re busting your butt doing a craft show on a hot and humid Saturday. Your booth catches the eyes of two women and they walk over. They look interested! They flip your product over ...
By USAOnCanvas.com This article is intended to serve as a useful resource for art-makers transitioning from amateur to professional, or hobbyist to career artist. Gleaned from research and experience, this combination of art-specific and business-related tips will provide you with some ...
Articles we recommend reading this month. In this first article, Business News Daily suggests you shouldn’t rely completely on an Etsy shop. Here are highlights; read the entire article here. Smart Marketing Strategies for Handmade Businesses By Jennifer Post, ...
By Jody Gabourie It is important to zero-in on a primary group of people and really understand who they are and what makes them tick. When you understand the type of people you are marketing to, you can craft ...
By Alyson Stanfield You were told you needed an email list, so you asked people to subscribe. And they did, but you didn’t do anything with their subscription. Those poor people sat in your system. For months. Maybe years. Never hearing from ...
By Angela Hamilton I wanted to let all you handmade biz owners in on a great way to promote your shops via Instagram. While other social networks can be absolutely beneficial in spreading the word about your shop, Instagram ...
