Wholesalecrafts.com™, software industry leader in the wholesale trade realm, introduced this week the company’s new corporate brand and logo. The rebranding reflects both the evolution of the company as well as its vision for the future. Wholesalecrafts.com™ has been a recognized leader in the software industry for artists and retailers, creating solutions that help small business owners improve processes, reduce costs, and increase profit. “For over 18 years Wholesalecrafts.com™ has been a partner and an advocate for both artists and buyers alike. We are proud of what we have done and what we continue to accomplish to help our clients build their businesses. This creative spirit is now reflected within our new name, IndieMe™,” said Nancy Vince, President of Wholesalecrafts.com™.

The company’s rebranding represents its successful and ongoing transition to a software company beyond its website heritage. Today the company competes in key growth markets including merchant gateway services, mobile applications, and alliances with major shipping companies, all focused on assisting its client members with the most relevant and up to date technology services.

The new IndieMe™ logo evokes the company’s focus on a modern, fresh, and approachable design, while the new colors signify maturity and evolution with a fresh and vibrant feel. The new tagline “Buying and Selling Made Simple” invites its members to explore the possibilities for success and continued growth. While the name, logo, and tagline have changed, the company’s focus remains the same. “We are committed to providing stellar customer service to our members,” shares Vince.

IndieMe™ is the premier online marketplace for retailers to source over 1,200 juried American and Canadian wholesale artists featuring jewelry, gifts, fashion accessories, home decor, garden accessories, and more, in a variety of price points and styles. Enrollment is free for retailers. Artists pay a service fee and are eligible for many marketing opportunities including IndieMe’s™ quarterly printed Buyer’s Guide catalogs, annual Vertical Marketing Guides to target retail markets, co-op advertising with top industry trade publications, and two annual trade shows. Commissions are not charged on sales. For more information, visit www.IndieMe.com, or call 1.888.4.CRAFT.1 (1.888.427.2381).

About American Craft Retailers Expo (ACRE™)

IndieMe™ is the producer of the American Craft Retailers Expo (ACRE™) shows held annually in Philadelphia, PA and Las Vegas, NV. ACRE™ Las Vegas will be held June 2 – 4, 2016 at the South Point Hotel Casino and Spa in Las Vegas. For more information, visit ACREPhiladelphia.com and ACRELasVegas.com, or call 1.888.4.CRAFT.1 (1.888.427.2381).

Photo courtesy of Walnut Hill Crafts, Inc. at indieme.com, Artist #23698