Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor shows, I frequently see someone who has meticulously crafted their work and gone to great efforts to build a fantastic display, but has omitted a floor covering. Usually when I tell someone during an evaluation that they need a floor covering, they say, “I have one, I just didn’t bring it.” This is a terrible error and no place to cut corners if you want to make the most out of a merchandising opportunity. The floor is so important that it should not be an afterthought or an element to be overlooked altogether.