Author: Handmade Business

5 Home Trends Identified for NYIGF’s “Open House” Project

Five key home design trends, ranging from nostalgic American motifs to modern print statements, will be showcased in a new “Open House” exhibit premiering at the 2012 New York International Gift Fair® (NYIGF®).

“Open House is a collaboration of cross-industry trend-watchers who identify and showcase current, and coming, home trends,” said Christian Falkenberg, NYIGF director and GLM vice president. “Both the display and the seminar will offer NYIGF participants an invaluable preview of leading home products themes.”

The five trends, their inspirations and expressions, as identified by editors from Sandow Media’s Home Accents Today and Home Textiles Today, are:

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Low-Budget Dazzle

It takes approximately 1,000 watts of bright white light to illuminate a 10-by-10-foot space and properly knock out the shadows and make the art for sale dazzle. It continues to amaze me that many artists do not utilize this...

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Make Your Sales POP

There is nothing more you could do to add power and punch to your merchandising scheme for increasing sales than to use a point of purchase (POP) display. I can guarantee that using this merchandising method will increase your sales, for retail and particularly for wholesale. The POP is an unpaid and silent salesperson that gets your customers to notice your products. A well-designed display and engaging graphics will tell your story and help give you brand recognition better than any method I know. Plus, customers will buy more when they buy from a POP. This is particularly true with items that need to be explained or demonstrated for the customers to “get it!” Point of purchase displays are not right for all types of merchandise. But, generally, lower-end items, such as cards, soap, mugs, and toys, will fly out of your booth or the stores you sell to.pop 1

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How NOT to Finance a Home Craft Business

If you fantasize about starting your own home craft business, I’m willing to bet a lot of your dream revolves around such things as giving up the commute, being able to call your own shots, setting your own hours, and spending more time with your family.

Usually, a person’s dreams and plans like these come after a person looks at someone who already has an established and successful home craft business.“Look at these people! Aren’t they lucky! They don’t have to drive through the snow to get to an office! All they have to do is walk across the driveway, and they’re at work!”

The trouble with this vision is that the wanna-be entrepreneur is only seeing a snapshot of the business owner’s current success, and they assume it sprang – boing! – effortlessly into being, sort of like those nifty mushrooms that grow overnight on your lawn. No preparation, no planning, just boing.

Not.

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Bruce Baker Book

Free eBook: Bruce Baker Guide to Handcrafted Success. Click photo above.

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