Author: Handmade Business

Tips for Working Efficiently with a Consulting Service

For the past two months, we have discussed the advantages and disadvantages of using an outside marketing company for your marketing needs, and also how to choose that marketing company should you decide to use this option. So after you have chosen the most appropriate marketing company for your company’s needs, it is important to maintain this business relationship so that it delivers the most value possible.

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Approaching Normal…but never quite getting there

craft-matters-luann-udellI’m from a family of non-artists. Actually, a town of non-artists. Not only did we not know any artists, nobody knew anyone who knew an artist. Consequently, a kid who spent all her free time drawing and doodling (moi) was a strange ranger. Other habits set me apart. I was always looking at the ground, not because I was shy, but because I was a natural hunter-gatherer. I acquired a huge collection of rocks, driftwood bits and pretty shells early on. (Want to see my Petoskey stone collection?)

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From the Floor Up

 

show-business-october-2008-2Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor shows, I frequently see someone who has meticulously crafted their work and gone to great efforts to build a fantastic display, but has omitted a floor covering. Usually when I tell someone during an evaluation that they need a floor covering, they say, “I have one, I just didn’t bring it.” This is a terrible error and no place to cut corners if you want to make the most out of a merchandising opportunity. The floor is so important that it should not be an afterthought or an element to be overlooked altogether.

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Digital Image Troubleshooting

crafts-photography-october-2008-2I suppose digital photography will be perfected about the same time as flying cars hit the skies. Somehow, despite onboard computers that could drive a starship, folks are still having trouble getting really good photos. Rather then bemoaning an industry that put features over performance, let me focus on how to troubleshoot some of the most common problems people have with their digital photos.

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New Technologies and Handmade Craft

business-wise-october-2008-5Where is the line between handmade and high-tech?

When inspiration strikes, jewelry artist Rona Fisher reaches out for the trusted tools of her trade. Like so many of her peers, the Philadelphia-based Fisher is intimately familiar with the traditional tools and techniques that can help turn her ideas into works of art crafted from precious metal and gemstones.

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Box A Zone 19 New Revive

Bruce Baker Book

Free eBook: Bruce Baker Guide to Handcrafted Success. Click photo above.

Box B Zone 20 New Revive

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