NEW YORK, NY and NEW BRUNSWICK, NJ—Are you an artist who, having mastered your craft, now finds that your career has hit a wall? Do you have a specific project or goal that you want to accomplish but lack the resources?

Artists from all disciplines facing these challenges will learn everything they need to know about how to plan and organize their careers through the new online course entitled “The Profitable Artist.”

The course, from Rutgers University’s Mason Gross School of the Arts, is based on the book The Profitable Artist, which was published last year by Artspire, an online community that supports artists and is a program of the New York Foundation for the Arts (NYFA).

The new course is taught by NYFA’s team of professionals and focuses on the essential topics related to entrepreneurship in the arts, and debuts in October of 2012. Expert presenters will lead students through important subjects like:

  • Strategic Planning in the Arts
  • Financial Management and Budgeting
  • Legal Issues for Artists
  • Marketing in the Arts
  • Fundraising for Artists

By the end of this course, artists will have built an action plan for their career or project, and will have developed the skills needed to execute it.

“NYFA has initiated a number of programs to help artists learn how to be business people and entrepreneurs, so that they can concentrate on what is most important – their work,” said Michael Royce of NYFA. “This new course is another avenue designed to help artists, regardless of background, career level and art from, achieve this critical goal.”

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