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8   Optical Illusions
Four masterful makers choose alternate mediums for their artwork
By Stephanie Finnegan

18  Budget Building 101
Craft a better budget for your creative small business
By Stephanie Hintz

22  Better Business Plans
Get noticed, increase your borrowing power, and grow your handmade business
By Stephanie Hintz

40  Introducing the 2017 HEY Finalists
Take a sneak peek at the finalists in the first annual Handmade Entrepreneur of the Year competition


21 Just Ask: How important is your business name?

28 Handmade Law: New law aids artists

30 Hands on Photography: Five practical tips