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FEATURES     

12 The Art of Applying 
Learn how artists stagger multiple applications and decide which shows to attend. 

16 Jenni Barry Art 
Discover how open rafters in her studio’s ceiling became this artist’s inspiration. 

22 Let’s Talk About Show Lulls 
See how artists handle slow times due to things like severe weather or competing events. 

30 When Things Are Slow at a Show 
Promoters share advice and tips for how to be positive and productive when lulls occur. 

91 Winning New Customers 
Follow these strategies to retain current wholesale customers and attract new ones. 

IN EVERY ISSUE          

6 Editor’s Note          
8 Life on the Road    
33 Event Listing Index          
37 Event Listings   
69 Show Reviews   
93 Advertiser Index          
94 HeARTbeat     

ON THE COVER 
Debi Dwyer’s artwork at    Krasl Art Fair on the Bluff St. Joseph, Michigan. Photo courtesy of Reason 2 Share