Category: Beginning Business

The Psychology of Sales at a Craft Show

beginningbusiness_august2008Well, today’s the big day, the day of your first craft show. You selected an appropriate venue. You arrived on time. You’re displaying only juried items. Your booth is handsome and well-done. The only problem is…you’re competing with other vendors at the event. Now what? How do you bring customers into your booth?

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How to Capitalize on the Multi-Billion Dollar Wedding Market

Jasmine Sky custom-designs and hand-paints silk beach wedding dresses. Ah June, the traditional month for weddings. There’s just something joyous about the beauty and excitement of a big gala celebration as friends and family witness solemn vows, followed by a fête for the happy couple.

The wedding industry is a multi-billion dollar market. Even in a rough economy, most couples don’t want to scrimp on whatever it takes to make their special day memorable and unique. A bride, especially, is interested in making her wedding stand out. Weddings are nothing if not entrenched in tradition, so how does a bride go about introducing a distinctive touch to her special day?

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Start Wholesaling in June!

Start Wholesaling in June!

Expert advice from Diane Sulg of CRAFT will get you started in wholesaling the right way.



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